Privacy policy

Privacy Policy

Last updated: 7 October 2026

This Privacy Policy explains how HEALING CO INC, trading as Bellavyn Kids, collects, uses, stores and shares personal information when customers visit https://bellavynkids.com, place orders or communicate with our business.

We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The business responsible for determining the purposes and means of processing personal information is:

HEALING CO INC
Trading as Bellavyn Kids
11th Floor, Ten Grand Street
Brooklyn, NY 11249
United States

Email: kidshelp@support.com
Telephone: +1 (210) 898-8884

2. Personal Information We Collect

Depending on how customers interact with our website, we may collect:

  • Full name and contact details.

  • Billing and delivery addresses.

  • Email address and telephone number.

  • Order details and purchase history.

  • Payment transaction information.

  • Customer service communications.

  • Device information, IP address and browser details.

  • Website usage information and cookie preferences.

  • Marketing preferences and communications consent.

Payment information is processed through our payment service providers. We do not require customers to send full card details by email.

3. Purposes and Legal Bases for Processing

We process personal information for the following purposes:

Contractual necessity: To accept orders, process payments, arrange delivery, provide order updates and administer refunds.

Legal obligations: To maintain required financial records, comply with tax obligations and respond to lawful requests.

Legitimate interests: To prevent fraud, protect our website, manage customer enquiries and improve our services where those interests are not overridden by individuals' rights.

Consent: To send consent-based marketing communications and operate non-essential cookies or similar technologies where consent is required.

Where consent is the legal basis, it may be withdrawn at any time without affecting processing previously carried out lawfully.

4. Shopify and Service Providers

Our online store uses Shopify to provide e-commerce functionality.

We may share information with service providers necessary to operate our business, including payment processors, delivery carriers, fulfilment suppliers, website hosting providers, fraud prevention services and customer support providers.

Orders are fulfilled by third-party suppliers operating from China.

To fulfil purchases, relevant customer delivery information may be provided to those suppliers and their logistics partners.

Service providers are permitted to process personal information only for appropriate business purposes and subject to applicable legal requirements.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies for essential store functionality, website security, customer preferences, analytics and marketing.

Essential Shopify cookies: Support shopping baskets, checkout sessions, security and core website functionality.

Shopify analytics: Where enabled, help us understand store performance, customer interactions and website usage.

Advertising and third-party analytics tools: We do not identify Meta Pixel, Google Analytics 4, TikTok Pixel or Klaviyo as active services unless they are actually installed and configured on our store. If additional tools are introduced, this notice will be updated to identify their purposes and relevant providers.

Strictly necessary cookies may operate without consent where legally permitted.

Non-essential analytics and advertising technologies will be subject to the consent requirements applicable in the United Kingdom.

Customers may reject or withdraw consent for non-essential cookies through the cookie preference controls made available on our website.

Customers may also manage cookies through their browser settings. Disabling essential cookies may affect shopping basket or checkout functionality.

6. Email Marketing

We may send promotional emails where the recipient has consented or where another lawful basis is available under applicable UK electronic marketing rules.

Customers may unsubscribe using the link provided in marketing emails or by contacting kidshelp@support.com.

Unsubscribing from marketing does not prevent necessary transactional messages relating to orders, deliveries or refunds.

7. International Transfers

Our company is established in the United States, and our fulfilment operations involve suppliers in China.

Personal information may therefore be transferred to or accessed from countries outside the United Kingdom.

Where UK data protection law requires safeguards for restricted international transfers, we will use an appropriate lawful transfer mechanism, such as applicable contractual safeguards or another legally recognised mechanism.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer service, legal compliance, accounting, dispute resolution and fraud prevention.

Retention periods depend on the nature of the information and applicable legal obligations.

Information is securely deleted or anonymised when no longer required.

9. Information Security

We use appropriate organisational and technical measures intended to protect personal information against unauthorised access, alteration, disclosure or loss.

No online transmission or storage system can be guaranteed to be completely secure.

10. Your Rights Under UK GDPR

Subject to applicable conditions and exceptions, individuals may have the right to:

  • Access their personal information.

  • Request correction of inaccurate information.

  • Request erasure.

  • Restrict certain processing.

  • Object to processing.

  • Request data portability.

  • Withdraw consent.

  • Challenge qualifying solely automated decisions.

To exercise these rights, contact kidshelp@support.com.

We may request reasonable verification of identity before fulfilling a request.

Customers also have the right to complain to the UK Information Commissioner's Office at https://ico.org.uk.

11. Children's Privacy

Bellavyn Kids sells children's clothing and accessories, but our website and purchasing services are intended for adults.

We do not knowingly seek to collect personal information directly from children for independent marketing purposes.

Parents or guardians who believe that a child has provided personal information may contact us to request an appropriate review.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our operations, technology or legal obligations.

The latest version will be published on our website with an updated revision date.

13. Contact Information

Brand: Bellavyn Kids
Legal entity: HEALING CO INC
EIN: 26-2862618
Website: https://bellavynkids.com
Email: kidshelp@support.com
Telephone: +1 (210) 898-8884
Business address: 11th Floor, Ten Grand Street, Brooklyn, NY 11249, United States